AraMedia Seeks to Enlighten and Educate with The Breeders Almanac
The Aramedia Group is proud to announce the planned publication of “The Breeders Almanac”, a 500-700 page hardcover collectors-edition book which will profile the top breeding programs within all AKC Registered Dog Breeds. Although the contribution of reputable dog breeders is essential to the survival of dog shows, as well as the preservation of hundreds of dog breeds the world over, breeders are often unsung heroes. The Breeders Almanac aims to change that.
Because the subject of dog breeding is often misunderstood and stigmatized, we’re excited to share news of this exciting publication with media outlets and members of the press in hopes that we can help shed much needed light on all the good work the breeders we’re honored to profile are doing on behalf of the breeds they serve. In short - these dedicated individuals are not “puppy mills”. They are passionate people who often come from families spanning back generations in one specific breed - who have devoted their lives to the breed’s health, prosperity and preservation. They need to have a voice.
We’ve included a list of the publications merits below, as well as an explanation of why we feel this book is so important - especially right now, given the climate of harmful anti-breeding legislation many of these breeders are up against. We feel this is a wonderful opportunity to educate and enlighten the general public on the wonderful work these people do.
For more information or media requests call 512-541-8128 or email firstname.lastname@example.org
The Breeders Almanac will cover all AKC Registered Breeds
Top Breeders within each breed will be showcased
The 500-700 page hardcover book will be sold at stores and online
The website will be promoted worldwide to millions of dog lovers.
Ads will remain online for as long The Breeders Almanac exists.
The Almanac will be arranged by Group (Group 1-7)
Breeds arranged in Alphabetical Order within each group
To ensure no favoritism, no dogs will be featured on the cover
No “preferred page placements” offered within any breed
Kennel Showcases arranged on a first come - first serve basis
The beautiful hardback cover will feature a striking logo
The Almanac`s design will be similar to dictionaries & law books.
The Forward will explain the importance of Breeders
Stylish inserts between Groups will feature Advertiser Index
Why this book - and why now?
Preservation breeders have always been the backbone of dog shows. Through hard work and dedication, these passionate men and women have ensured the continued survival of each and every recognized breed. It is thanks to their commitment that generations of families around the world have been able to open their hearts and homes to a purebred dog.
At AraMedia Group, we’re honoring the lasting legacy of the sport’s most ardent breeders through the publication of a single volume that catalogs their unwavering devotion to the sport of purebred dogs.
THE BREEDERS’ ALMANAC promises to be the finest resource for serious fanciers looking to showcase their dogs to a global audience. Although the dog show world today is arguably geared to honor the owners, we feel it’s time for breeders to have a publication to call their own. We’re providing the very best platform for Kennels to share their accomplishments, winners and breeding programs to a rapt audience intent on getting a dog from someone who knows each breed best.
The Breeders Almanac publication will be available in two formats: print and digital. The bound edition will be independent of our existing publications and have its own website. Within its covers, all AKC-recognized breeds — including those in the Miscellaneous Class and FSS breeds — may be featured. The printed copy will be delivered to shows in February of 2018, including Westminster, and mailed to dog clubs, judges and breeders. The digital publication will be e-mailed internationally to various kennel organizations and to thousands of fanciers worldwide.
The book will be permanently archived on the ALMANAC website and will be accessible 24/7/365. This promises to be the perfect resource book for the digital age.
Some readers of THE BREEDERS’ ALMANAC will be unfamiliar with the dog sport and encouraged to join the fancy, thereby helping to ensure that breed clubs and breeds continue into the future.
Work on this one-of-a-kind project has already begun - to overwhelmingly positive feedback. This coffee table book is sure to become an instant collector’s item.
THE BREEDERS’ ALMANAC is just the start to our campaign to enhance the visibility of purebred dogs at home and abroad on all media channels. For more information - or media inquiries, please contact:
Chief Executive Officer